The most common reason for the use of social media in business is brand promotion and communication with existing and prospective clients. But what else is there if you are proactively seeking to expand your lead pool? Here are a few things that you can do:
1. Add your email contacts
LinkedIn allows you to sync your email contacts and send automatic invites to them. You can handpick your selected contacts or import your entire library. It’s easy and it will reconnect you with those you already know.
2. Search for alumni
With all the data LinkedIn collects, you will be able to track your contacts from school and previous roles. By expanding your networks with those who already know you, you will also be able to become a second tier connection to their network. Even if you are unable to connect with those, they will see any interaction…
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